Empowering Carlton Senior Living with Botco.ai: Achieving 2500% revenue uplift in the first three months.
September 12, 2023
Finding the perfect senior living facility tailored to the unique needs of seniors and their families has always been a daunting task. The vast sea of information available can lead to confusion and hinder effective decision-making. However, the challenge doesn’t stop there. With the aftermath of the COVID-19 pandemic, prospective residents and their families are now out of the habit of in-person tours. They crave instant, on-demand answers, and the organizations that offer the best digital experience usually emerge as winners. In this case study, we’ll explore how Carlton Senior Living is addressing these challenges and transforming their approach to cater to the evolving needs of their audience.
Senior living facilities need to harness the power of digital solutions to meet this new demand while also ensuring a seamless lead booking process. Botco.ai’s transformative solution stepped in. Our intuitive AI chat swiftly addresses inquiries, offering seniors and their families comprehensive insights into the diverse options available at Carlton. This, in turn, streamlines connections with the admissions team, providing a seamless pathway to expert guidance.
- Instant and Personalized Information: Botco.ai’s chat alleviates information overload, ensuring seniors and families receive precise answers promptly. When a prospect visited Carlton Senior Living’s website looking for assisted living, Ana, their AI chatbot provided information based on their needs. The prospects did not need to read about memory care or other independent living options. This personalized approach saves time and helps prospective seniors peruse information more quickly
- Guided Choices: Ana, Carlton’s AI assistant, helps users make informed decisions by providing timely and relevant information. If a prospective client is concerned about bringing a pet to the facility, Ana addresses their concerns and offers additional resources to assist with their decision-making process.
Quick connections with the admissions team not only benefit prospective residents and their families but also play a pivotal role in enhancing sales and the overall success of the company. Here’s why:
Improved Lead Quality:
The speed at which prospects are connected with the admissions team means that only individuals genuinely interested in Carlton Senior Living’s services engage in conversations. This, in turn, results in higher lead quality, as those who reach out are more likely to convert into residents.
When prospective residents or their families receive prompt and personalized assistance through the chat, it streamlines the transition process. This efficient engagement ensures that individuals are well-informed and comfortable with their decision, ultimately leading to higher conversion rates and shorter sales cycles.
The Analytics Dashboard, which analyzes chat transcripts, provides valuable insights into prospect behavior, preferences, and pain points. These data-driven insights empower the admissions team to tailor their approach and messaging to align with the specific needs and concerns of their leads.
By focusing on more qualified leads generated through efficient engagement, the company can allocate its resources more effectively. This means that the admissions team can dedicate their time and efforts to individuals who are more likely to convert, resulting in a more efficient and cost-effective sales process.
The impact was remarkable with a return on investment of 2500% in one quarter turning on a whole new channel for acquisition, engagement and data-driven growth.
This win-win scenario benefits Carlton Senior Living by ensuring residents receive the appropriate care, leading to higher satisfaction levels. Simultaneously, seniors and their families gain peace of mind, knowing their loved ones are in a community tailored to their unique needs, resulting in a positive experience for all parties involved.