Grow Your Senior Living Census with AI Chat
May 20, 2021
In this webinar, Rebecca Clyde, CEO and Co-founder of Botco.ai joins Michael Brophy, Sales Director at Parker Health Group, to discuss how Senior Living healthcare organizations can leverage AI chat to make informed business decisions and grow census, even in the middle of a global pandemic. Click here to watch now.
You’ll learn how to:
- Personalize the intelligent chat experience to delight and engage customers
- Uncover ways the Botco.ai dashboard and analytics can help you optimize your SEO strategy and improve the user experience
- Leverage your AI chat to qualify leads
- Understand the needs of your customer, and provide them with an on-demand, digital solution they can access anytime, day or night
- Discover integrations like cloud scheduling that streamline and simplify the sales journey
When faced with the challenge of the COVID-19 pandemic, Michael Brophy knew his senior living healthcare organization would have to pivot from their in-person tours, and keep much of the sales cycle online. Faced with this unprecedented challenge they partnered with Botco.ai and applied a little inspiration to create “Milton”. This cheerful and empathetic virtual agent who can answer questions about available units, and pet policy while educating the customer about the various care models – nursing homes, assisted living and memory care.
One unexpected development for Brophy was the discovery that their customer has changed – where older people were and are the target demographic, younger users are now in the mix. Brophy speculates that part of the reason for this shift is that technologically savvy children are now assisting parents as they shop – and “this audience doesn’t want to be on the phone. They want answers and a convenient, digital solution” that can be accessed any time of the day or night – the perfect fit for a Botco.ai intelligent chat solution.
And while Brophy touts the value of “Milton’s” ability to answer a large library of questions, even more important is his value in qualifying leads for the sales team. Not all users will find Parker to be a financial fit, and Brophy says, now the virtual agent can “help people navigate the financial component” and keep sales people laser focused on highly qualified leads.
Integral to his strategy was a commitment to making the virtual agent as knowledgeable as possible from launch. To that end, Brophy challenged his team to “Break the Bot,” an exercise designed to discover deficiencies in the programming before he engages with potential customers. Careful design on the front end, means you set the table for a virtual agent that can potentially handle 90%+ of customer interactions. And as Clyde explains, Botco.ai “ is not trying to replace humans but instead aims to capture the moment when someone isn’t available” and keep the customer engaged.
Please watch the webinar for strategies and tips from Botco.ai. We can help you grow your business by engaging with customers you brought to your site and not leaving anyone behind. Click here to watch now.