Leverage the Exponential Growth of Messaging Apps for Sales
October 20, 2020
Messaging apps have hit the ground running since the first, CompuServe’s CB Simulator, was released in 1980. With the release of smartphones, messaging apps have quickly become many of the most widely used apps in the world. In fact, eMarketer reports that there were 2.52B mobile messaging app users worldwide in 2019. That same report found that not only do 87.1% of smartphone users globally use at least one mobile messaging app, but that this number is expected to increase to 90.1% by 2023. These apps are a powerful opportunity to reach a massive customer base. Is your business using messaging applications to book appointments, ramp up sales, and automate customer service inquiries? Discover how you can use AI chat and messenger app platforms to increase conversions, cultivate customer conversations, and automate inquiries.
Increase Conversions with Chat
According to a Business Insider report, consumers have been using the main four messaging apps — Facebook Messenger, WhatsApp, WeChat and Viber — more frequently than the main four social networks — Facebook, Twitter, Instagram and LinkedIn — since 2015. This means your customers are on messaging applications even more than they are on social networks. Even more impressive, Statista reports that, as of October 2019, 1.6 billion users were accessing WhatsApp messenger on a monthly basis, and that WhatsApp Status, the WhatsApp equivalent to Instagram stories, has over 500M daily active users worldwide. This is an exponential growth of messaging apps.
Intelligent chat nurture strategies work with your existing social platforms to increase conversions through seamless chat. Chat can answer questions quickly and simplify the buying process. They can even create trusting and natural relationships with your customers. As you continue to grow your social platforms and marketing strategy, messenger apps will serve as the perfect place to meet your users where they are with on-demand answers. Recently, Massage Envy paired with Botco.ai to launch a conversational marketing tool for their nationwide massage and skincare franchise that drives bookings to the closest location to the user using the technology’s Yext integration capabilities. Ultimately, Botco.ai technology allows users to easily ask questions, book appointments, and learn about your product and service offerings around the clock without the need for a live staff, letting you grow conversions without having to grow your team.
Cultivate Customer Conversations
Intelligent chat is more than just a computer program when it comes to integrating business and messaging apps — it creates helpful, enjoyable buying experiences. Not only this, but chat creates an opportunity to cultivate customer conversations within familiar messaging apps and platforms. Ed Henrich, Silicon Valley startup advisor, dives deeper into the failproof combination of email and intelligent chat in this blog post.
Customers today recognize the usefulness of this technology and are ready to integrate intelligent chat into their online behaviors. In fact, according to a Grand View Research report, the global intelligent chat market is expected to reach $1.23 billion by 2025 with a compounding annual growth rate of 24.3%.
Reaching customers where they spend their time keeps your brand visible and opens the door to enhanced purchasing opportunities. Reaching those same customers using state-of-the-art intelligent chat technology keeps your doors open 24/7. Thanks to the conversational, fluid approach Botco.ai takes, each of our intelligent chat platforms is tailored to your individual company, providing on-brand tone, language, and, of course, accurate and instant response. As users continue to ask questions and interact with the platform, your Botco.ai conversational AI will learn and make improvements on its own thanks to natural language processing, also known as NLP.
Use Messaging Apps to Automate Inquiries
It’s become increasingly clear that customers are ready and willing to complete purchases through messaging apps. Research by Retail Dive found that, when given a choice, 26% of respondents reported preferring to communicate with a business via intelligent chat, with that number growing to 37% when taking only millennials into account.
Intelligent chat creates an opportunity to cultivate meaningful customer conversations, increase conversions, and automate inquiries within your existing messaging apps. Schedule a demo with our team today to learn how conversational marketing can help you reach key customers by tapping into this exponential growth.