The Power of Images to Drive Conversation
May 7, 2020
Remember when you received that text message from your friend – ‘K.’ Seemed rude, right? But then along comes a smiley face. Now, your feelings about the text are transformed. All because of an emoji.
Whether we realized the power of this image or not, there is a great deal of science and statistics that go into understanding the more sophisticated manner in which images—still or video—process through our minds.
Storytelling dates back as far as time and some of the earliest forms of documenting experiences came from using a series of images on the walls of caves to tell a story. And, the human need for storytelling didn’t go away with the dinosaurs. Current marketing strategies have witnessed the rise in and necessity of compelling storytelling. Wondering why? One of the most important functions of using images over text in storytelling is the speed in which communication occurs.
According to research by 3M, the company that brought us Post-it Notes, visual images are processed 60,000 times faster than text. Considering the pace of digital communication and the on-demand needs of consumers, the delivery speed of marketing and advertising materials is vital to a company reaching its needs and goals.
How does this play into one of the most modern forms of communication, social media? Dan Zarella, a social media scientist from HubSpot, found that tweets with images are 94% more likely to be shared than tweets without an image. This statistic points not only to how much more responsive people are to communicate with images, but also speaks to what we prioritize as more effective communication. Scientific studies also point in this direction.
According to the Social Science Research Network, 65% of people are visual learners. This learning involves how people not only process information but how they absorb and recall that same information. With such a vast majority of people learning through visuals, it’s crucial to offer images wherever communication is had.
The advent of chatbots drives this far more dynamic approach to communication. Being able to offer, in real-time and on-demand, visuals images—both still and video—renders chatbots the future of complex and effective communication. And thanks to our innovative authoring platform, it’s easier than ever to add images, videos and even emojis seamlessly into a chat conversation. Do you need to see it to believe it? Book a demo with our team to learn how a chatbot can transform your business.