Banner Health’s Consumer-Centric Approach to Patient Engagement - Botco.ai

Banner Health’s Consumer-Centric Approach to Patient Engagement

Patients have become consumers with multiple options for health care delivery. Besides affordable health care, they expect convenience and a personalized approach. Digital channels are the preferred method of communication, especially in the post-COVID world. How are you reducing friction for your customers at this first point of contact to increase patient acquisition and engagement? In this webinar, we will discuss strategies to understand the health care consumer, personalize the patient experience, and set the tone for communication across multiple access points. Topics covered in this webinar: How creating a persona can inform your brand voice across digital channels Aligning your marketing strategy with your patient persona Levering multiple digital access points for patient acquisition How AI can reduce the friction in patient engagement How to set the tone of communication across digital channels


Banner Health’s Consumer-Centric Approach to Patient Engagement

Botco.ai, Banner Health & Ideas Collide

December 9, 2020 | 61 mins


Patients have become consumers with multiple options for health care delivery. Besides affordable health care, they expect convenience and a personalized approach. Digital channels are the preferred method of communication, especially in the post-COVID world. How are you reducing friction for your customers at this first point of contact to increase patient acquisition and engagement?

In this webinar, we will discuss strategies to understand the health care consumer, personalize the patient experience, and set the tone for communication across multiple access points.

Topics covered in this webinar:

  • How creating a persona can inform your brand voice across digital channels
  • Aligning your marketing strategy with your patient persona
  • Levering multiple digital access points for patient acquisition
  • How AI can reduce the friction in patient engagement
  • How to set the tone of communication across digital channels