Banner Health’s Consumer-Centric Approach to Patient Engagement

In this webinar, we will discuss strategies to understand the health care consumer, personalize the patient experience, and set the tone for communication across multiple access points.

Topics covered in this webinar:

• How creating a persona can inform your brand voice across digital channels
• Aligning your marketing strategy with your patient persona
• Levering multiple digital access points for patient acquisition
• How AI can reduce the friction in patient engagement
• How to set the tone of communication across digital channels