How to Add AI Chat to Email Marketing to Turbocharge Conversions - Botco.ai

How to Add AI Chat to Email Marketing to Turbocharge Conversions

Ed Henrich, Anu Shukla and Rebecca Clyde

September 15, 2020 | 51 mins


Now more than ever, the global pandemic has created a need to accomplish more virtually. How will your email marketing stand out above the crowd in a world dominated with email marketing campaigns? Email alone is not enough in today’s on-demand economy. Today’s customers want to ask and receive instantly. Once you’ve driven your customer to your website, then what? What if they can’t find what they’re looking for? Ed and Anu recommend combining email and AI chat to increase the interactive engagement factor by 10X, handle objections and advance the cycle faster to deliver highly qualified prospects to sales who don't have the option of in-person meetings. Related topics that will be discussed: - Combining AI Chat with Email Creates a Richer Conversation - Intelligent Chat Builds Relationships, While Email Retains Customers - Intelligent Chat is Immediate, While Simultaneously Email Plays the Long Game

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