AI + Human Support: Scaling Customer Service for SaaS and Healthcare - Botco.ai

AI + Human Support: Scaling Customer Service for SaaS and Healthcare

Anu Shukla, CEO, Botco.ai | Piyush Parikh, Co-Founder, Equinox Agents

January 16, 2026 | 12:00pm


Support leaders want real outcomes: fewer escalations, faster resolutions, clearer ROI, and ultimately lower costs while supporting more customers. This session focuses on practical ways to scale service by pairing conversational AI with skilled human agents, with special attention to Tier 2 workflows and how product insights can reduce repeat contact drivers. We’ll cover integrations with existing tools (e.g., Zendesk), knowledge-base optimization, and the metrics that matter—drawing on examples from Equinox Agents and Botco.ai.

You will learn:

  • The four primary levers you have as a support leader to drive down costs while maintaining a high level of customer satisfaction
  • Reduce avoidable contacts by turning insights into product and content fixes
  • Integrate with current stacks while strengthening the knowledge base to improve deflection
  • Build training systems that can be consumed by both your human and AI agents to increase handle volumes per agent
  • Improve Tier 2 outcomes with AI assist and clean human handoffs Track ROI with AHT (average handle time), FCR (first contact resolution), CSAT (customer satisfaction), deflection rate, and cost per case

Who should attend:

SaaS and healthcare leaders aiming for scalable operations and measurable savings.

SPEAKERS

Anu Shukla | Co-Founder & Executive Chair, Botco.ai

Anu Shukla is a serial entrepreneur, investor, and the Co-Founder & Executive Chair of Botco.ai. She has founded and exited multiple software companies—including Tapjoy, MyBuys, Rubric, and RewardsPay—creating over $1B in enterprise value. With 25+ years in SaaS, AdTech, and MarTech, Anu also serves as CEO of RewardsPay, is a Venture Partner at Elevate Capital, and actively supports women- and minority-led startups.

Piyush Parikh | Co-Founder, Equinox Agents

Piyush Parikh is a serial entrepreneur, angel investor, and co-founder of Equinox Agents, with over a decade of experience helping B2B software companies scale customer support and improve the customer journey. He leads an organization of 80+ employees serving clients globally and is an active funding partner at the Arizona Founders Fund, the state’s first early-stage fund dedicated to local software startups. Piyush holds degrees in Chemical Engineering and an MBA from the University of Virginia’s Darden School of Business.

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About Botco.ai

Botco.ai is the Enterprise AI Agent Platform purpose-built for organizations that need to engage customers through intelligent, reliable, and secure AI conversations. The platform enables enterprises to seamlessly create, securely deploy, and easily manage autonomous AI agents using a no-code development environment (IDE) and retrieval-augmented generation (RAG) technology. Trusted by leading healthcare, behavioral health, and pharmaceutical organizations, Botco.ai empowers businesses to convert conversations into revenue, reduce operational costs, and improve customer satisfaction. Recognized as “Most Outstanding Startup” by the Arizona Innovation Challenge and winner of the TiE50 and ACA Best SaaS Platform awards, Botco.ai is redefining how enterprises engage with their audiences through agentic AI.To learn more, visit www.botco.ai.