Botco.ai is the Enterprise AI Agent Platform purpose-built for organizations that need to engage customers through intelligent, reliable, and secure AI conversations. The platform enables enterprises to seamlessly create, securely deploy, and easily manage autonomous AI agents using a no-code development environment (IDE) and retrieval-augmented generation (RAG) technology. Trusted by leading healthcare, behavioral health, and pharmaceutical organizations, Botco.ai empowers businesses to convert conversations into revenue, reduce operational costs, and improve customer satisfaction. Recognized as “Most Outstanding Startup” by the Arizona Innovation Challenge and winner of the TiE50 and ACA Best SaaS Platform awards, Botco.ai is redefining how enterprises engage with their audiences through agentic AI.To learn more, visit www.botco.ai.
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Inside the 2025 IDN Roadmap: Trends and Pharma Engagement Strategies That Work
Rebecca Clyde, CEO, Botco.ai | John Marchica, CEO, Darwin Research Group
September 16, 2025 | 11:00am
As the healthcare landscape continues to evolve, pharmaceutical marketers are rethinking how they engage with Integrated Delivery Networks (IDNs)—and AI is playing a growing role. Join John Marchica, CEO of Darwin Research Group, and Rebecca Clyde, CEO of Botco.ai, for a forward-looking session on the latest findings from the 2025 IDN Roadmap study.
Based on interviews with senior IDN executives, this webinar will uncover the trends, segmentation models, and engagement preferences that pharma teams must understand to build more effective partnerships. From AI-driven outreach to new expectations around value-based care, discover what’s shaping the next chapter of pharma-IDN collaboration.
Key takeaways:
- What IDNs want: Updated expectations for pharma reps and outreach strategies
- Strategic segmentation: Using IDN archetypes to guide engagement efforts
- Trends driving change: Data-sharing, AI adoption, and care coordination
- Avoidable pitfalls: Where most pharma teams misstep—and how to fix it
- Real-world strategies: How AI agents are scaling compliant, customized engagement
Whether you’re in market access, commercial strategy, or digital transformation, this session offers insights to help you lead smarter pharma engagement in 2025 and beyond.
– Speakers
Rebecca Clyde | CEO Botco.ai
John Marchica | CEO, Darwin Research Group
John Marchica is a veteran health care strategist and CEO of Darwin Research Group. Previously, after working across business units and therapeutic areas at Abbott Laboratories, he was the founder and CEO of FaxWatch, a leading medical education company, and a two-time member of the Inc. 500 list of America’s fastest growing companies.
Since 2018, John has hosted Health Care Rounds, a podcast focused on business, policy, and technology trends. He is a frequent keynote speaker and panelist, often on the subject of industry strategic partnerships.
John did his undergraduate work in economics at Knox College, and earned an MBA and M.A. in public policy from the University of Chicago. He is a faculty associate in the graduate College of Health Solutions at Arizona State University and serves as an active member of the American College of Healthcare Executives.