The 2025 IDN Roadmap for Pharmaceutical Marketers: Trends, Control, and AI-Powered Engagement

Transcript

Join John Marchica, CEO of Darwin Research Group, and Rebecca Clyde, CEO of Botco.ai, for an in-depth discussion of the 2025 IDN Roadmap for Pharmaceutical Marketers—a syndicated study designed to help pharma leaders decode the evolving Integrated Delivery Network (IDN) landscape. This session will explore how emerging trends, segmentation frameworks, and AI can inform smarter, more scalable engagement strategies with IDNs. With insights drawn from in-depth interviews with IDN executives, the conversation will highlight how to align internal teams, address market access hurdles, and integrate digital solutions for measurable outcomes. Key topics include:

• Strategic segmentation: using IDN archetypes to target the right stakeholders and therapeutic areas
• Trends shaping 2025: data-driven partnerships, AI integration, and health equity considerations
• Control and access: how to navigate systems with varying levels of influence and gatekeeping
• Organizational engagement models: what works, what doesn’t, and where most teams go wrong
• Pitfalls in IDN engagement: from internal misalignment to challenges in scaling ABM
• AI in action: how chatbots and intelligent platforms can drive clinical trial participation and improve communication with high-control networks

Don’t miss this opportunity to gain real-world, forward-looking strategies to elevate your IDN engagement in 2025 and beyond.

BIOS

John Marchica, CEO of Darwin Research Group

John Marchica is a veteran health care strategist and CEO of Darwin Research Group. Previously, after working across business units and therapeutic areas at Abbott Laboratories, he was the founder and CEO of FaxWatch, a leading medical education company, and a two-time member of the Inc. 500 list of America’s fastest growing companies.

Since 2018, John has hosted Health Care Rounds, a podcast focused on business, policy, and technology trends. He is a frequent keynote speaker and panelist, often on the subject of industry strategic partnerships. 

John did his undergraduate work in economics at Knox College, and earned an MBA and M.A. in public policy from the University of Chicago. He is a faculty associate in the graduate College of Health Solutions at Arizona State University and serves as an active member of the American College of Healthcare Executives. 

Rebecca Clyde, CEO of Botco.ai

Rebecca Clyde is an accomplished business leader with unique expertise in marketing automation and company building. Prior to Botco.ai, she founded Ideas Collide, an Inc. 5000 digital agency now in its 20th year serving Fortune 500 companies including major healthcare brands like Blue Cross Blue Shield Arizona and Banner Health. She was previously a digital strategist at Intel and holds an MBA from Arizona State University.

https://www.linkedin.com/in/rebeccaclyde/

https://botco.ai/