Digital Transformation in Healthcare: Beyond the Tipping Point
Chris Pace and Rebecca Clyde
March 15, 2022 | 1:00:00
According to a recent McKinsey study, digital transformation was accelerated by nearly 7 years as a result of the impact of COVID-19. In organizations around the world, this meant digital initiatives moved from being a cost-savings measure to becoming central to business strategy. Nowhere else was this felt more acutely than in healthcare, where life-saving measures forced the industry to rethink the entire patient experience — from the earliest interactions with the digital front door through the delivery of care and beyond. In this webinar, we will be joined by Chris Pace, Chief Digital Marketing Officer at Banner Health (a $15B health system) who will share: -How Banner Health accelerated its digital transformation while keeping the patient AND employee experience at the forefront. -How Banner Health thinks about the adoption of cutting-edge technology like AI as a means to better understand the consumer and align its service lines to consumer needs and preferences. -What is next for Banner Health beyond 2022.
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