Senior Living Residences's Remarkable ROI Journey using GenAI

Senior Living Residences’s Remarkable ROI Journey using GenAI


In the ever-evolving landscape of senior living, innovation is key. Senior Living Residences (SLR) understood this well when they embarked on a journey to leverage GenAI for transformative outcomes in their senior living facilities. Discover  Senior Living Residences’s Remarkable ROI Journey using GenAI. 

Pamela Maloney, Director of Marketing & Technology, Senior Living Residences (SLR), recognized the pressing need for a transformative solution in the senior living industry. One of the pivotal reasons that led Pamela to embrace a GenAI chatbot solution was the paramount importance of patient education. She understood that many seniors and their families often find themselves unprepared when navigating the intricacies of senior living. As Pam aptly pointed out, “The need to educate the often ‘unprepared’ family” was a significant concern. This gap in understanding left seniors and their families at a disadvantage, especially when it came to comprehending how memory care and assisted living seamlessly fit into the continuum of care. Pam believed that the GenAI chatbot could serve as an invaluable educational resource, bridging the information gap and empowering seniors and their families to make well-informed decisions about their care needs.

Another critical factor that prompted Pamela’s decision was knowing that people who come to SLR’s website to do research on senior living options are often responding to a crisis – a fall, a hospitalization, a concerning wandering incident.  As she noted, “While we are doing a lot of work to help educate people about planning for assisted living in advance, in reality, their need is often urgent and when they come to us, they really need to understand what their options are, and what level of care they may need. It can also be confusing because assisted living capabilities vary from state to state.” Providing timely, accessible information was essential. 


Senior Living Residences's Remarkable ROI Journey with GenAI
Pamela Maloney, Director of Marketing & Technology, Senior Living Residences (SLR)

Pam realized that SLR’s website, although rich in helpful content, could overwhelm individuals facing urgent decisions. GenAI’s ability to simplify complex information and guide individuals through the website’s resources made it an ideal solution to meet this challenge. Moreover, SLR’s website was created to be interactive. “We expect people to have questions when they come to us,” said Pam. While it was important for website visitors to have a meaningful interaction on the SLR website, Pam and her team were keen on ensuring that local staff remained dedicated to the well-being of their residents, rather than being diverted to their desks by frequently asked questions.’s GenAI Chat solution offered a way to handle routine inquiries efficiently, allowing SLR’s staff to focus on maintaining a strong human connection with residents and their families.

At the outset, SLR set clear goals for their AI integration, focusing on patient education, lead generation, and ultimately, increased move-ins. 

Let’s take a look at the remarkable results they achieved from Jan 1, 2023 to September 1, 2023.

– *Engaged Sessions:* 2,083

 – **ROI:** An astounding 1,965%’s implementation in SLR’s New England communities led to this remarkable success. Here’s how they did it: 


-Operational Efficiency:

AI streamlined processes, delivering higher quality of leads so that SLR’s sales team could focus their efforts on the people for whom assisted living was a good fit. 

Data-Driven Insights:

AI enabled informed decision-making and deeper customer understanding.


AI allowed for tailored experiences, including virtual tours and facility information, enhancing engagement and loyalty.


AI handled increasing workloads seamlessly, leading to significant cost savings through automation.


Here’s a benefit that SLR did not anticipate, but GenAI also played a crucial role in workforce management,  analyzing vast amounts of data to identify the most qualified candidates, saving valuable time and resources. With its ability to assess skills, experience, and cultural fit, GenAI ensured that qualified candidates were front and center resulting in a higher quality of hires. This innovative approach to recruiting has improved the company’s overall workforce, and enhanced retention rates. (Learn more about GenAI and workforce management).


In Conclusion

SLR’s partnership with is a testament to the transformative power of AI in the senior living industry. With AI-driven insights, streamlined operations, and personalized experiences, they not only achieved a remarkable ROI but also elevated the quality of care and service they provide to their residents. 

The question now is, what can AI do for your senior living community? Book a demo to get a free consultation